For many might boggle their heads over the nuances of the recent web paradigms, a digital marketer is always expected to understand each one and work accordingly. It’s appropriate to quite an extent when we compare digital marketing consultation with KPIs, performance metrics and goals, but implementation of the right strategy is what that makes or breaks the deal.
In a world where e-commerce is growing
like anything, there sure has been a dire need for brands to work on their marketing strategies on different online platforms and gauge the user activity that follows.Being a responsible digital marketer, definitely you too have been brainstorming over the same.However, here is a set of 5 such skills which will make the whole process easier for you. Drop sufficient glances and start working on these to make your life as a digital marketer easy.
Wherever you go, the term ‘big data
’ is tossed in the field of digital marketing, much like confetti in Russian weddings. However, the hack lies in figuring out what you do with the data, analysis of the same being an indispensable necessity. Your boss would anyway expect from you to analyze web behavior and have the basic know-how of various device engagement techniques.
Growing traffic and generating leads are other things that follow in the same trend. Make sure you have tried your hand at these a sufficient number of times.
This is one of those skills that prove immensely useful while searching for digital marketing jobs
as well. Clear communication is one of the most essential things for you being able to explain your ideas and strategies to designers, developers and other co-workers.In addition to this, the prowess to write is also significant, keeping in mind the blog posts and website content development you have to deal with.
Building on similar lines, copywriting skills stand imperative too, considering the fact that as a digital marketer you’ll be expected to analyze the website content and get people to take actions you want them to take. In short, being persuasive.
3: Being a Social Media Freak
When half the companies are running their marketing campaigns on websites like Facebook
,Twitter and LinkedIn, it is more of a need for you to know how your audience interacts and behaves on these channels.There needs to be a plan and a definite time-bound strategy on Google+, Slideshare and Pinterest as well. All in all, you need to stay on the cutting edge of these platforms to set the trend and not follow it.
Search engine optimization has been creating all the buzz across the globe, be it any e-commerce website or one that provides online services. Be it content marketing, guest blogging, link building, managing on-page (site auditing) as well as off-page activates, there are an awful load of things you need to be in cognizance with. If need be, get in touch with an SEO professional and start working on the skills. For it’s that one skill that paves the way for optimum work productivity in the field of digital marketing.
Although, digital marketers aren’t expected to know HTML to an extent that they can start coding an entire website, HTML always helps to format blog posts and fix issues pertaining to formatting in an email you’re about to shoot out.Moreover, things like dealing with color of the link, resizing a video or a photo and spotting out bugs on various webpages of the company also stand solved, once you are good with HTML coding.
Skills are numerous to list, but having played a hand at these would any day help in your digital marketing job.With a calm mind, start polishing what you have and inculcating what you wish to grow, this field has immense in store for you.