Writing and publishing a blog post is just the necessary first step. Definitely, you want your target market to visit your site and read the posts. Your ultimate goal, however, should be keeping your readers on your site longer. Dwell time, as experts call it, is the direct opposite of bounce rate. If you have 1,000 readers and 800 of them stay on your site in less than 3 seconds then, that’s a very high bounce rate. Here’s how you can maximize their dwell time.
1) Ask questions
Perhaps, you have seen a list article saying, “What am I missing in this list? Please share on the comment section below.” Amplifying reader engagement is as simple as asking a topic-relevant question. Another benefit of this technique is increasing the number of comments. Thus, you engage your readers in responding to your question and you get to engage them by commenting or replying to each others’ comments. That’s aside from your own comments and replies.
Readers seek for all the information they can get for any given topic. Consider yourself lucky if you’ve tackled most of the sub-topics on the subject on hand. You only have to display the related posts at the end of the post. There are several widgets that can do this. The widget can show up to ten posts as long as it deemed the post as related. In this way, the reader may explore the topic more in-depth and while on your site.
Again, you might have seen this one before since this is a very popular technique. Readers are given the choice to read the previous post or the next post. You may find these links at the top or bottom of the post. The best performing links include the title of the previous or next post. Through this, there is no need for your readers to click the category and browse the topics once more. They’ll just keep on reading the posts and skip those posts they are not really interested reading. Nonetheless, if you are going to include post navigation’s, there is no need to display the related posts. You’ll only confuse your readers. It is either related posts or post navigation’s.
4) Link back
Whether it is a very old post or a post you publish three months ago, link back to it. It may or may not be related to the post that they are reading. However, make sure that you are using the right anchor texts so your readers would know what to expect. The use of descriptive anchor texts cannot be stressed enough in keeping the momentum. There is no hard rule on how many links to include, but you may rake in up to three links just to be safe.
5) Talk to them
Engaging conversations are the key here. Write the post conversationally by using the word “you” when referring to them. Pour your fun personality in the post so you will sound more relatable to your readers. Readers are looking for information, but this doesn’t mean presenting the information in a boring way. No one would appreciate that for sure. Just keep everything light.
Increasing the time on-site is surely a challenge. However, there are many ways to address such. The main elements, nevertheless, are the information, the way you present them and the way your readers may want to engage with the information presented. Following the techniques outlined above will surely keep your readers reading. If you wish to add more techniques that work for your blog, please don’t hesitate to share on the comment section below.